Today on my twitter feed, I came across a new startup Buttalks – an underwear subscription service for men, first of its kind in India. I found it interesting for someone to venture out into a field that is so different and challenging. Curious to see what they offer, I visited their website and found it to be quite simple and straightforward.
But the minute I tried to fill up the form and hit submit, I ran into a problem. I was confused over which button to click and where to go next. So I decided to do a full design and copy critique/review of the website and share it here.