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Website Review: Buttalks.in

Today on my twitter feed, I came across a new startup Buttalks – an underwear subscription service for men, first of its kind in India. I found it interesting for someone to venture out into a field that is so different and challenging. Curious to see what they offer, I visited their website and found it to be quite simple and straightforward.

But the minute I tried to fill up the form and hit submit, I ran into a problem. I was confused over which button to click and where to go next. So I decided to do a full design and copy critique/review of the website and share it here.

Read moreWebsite Review: Buttalks.in

logical brain and emotional brain

Understand the Logical Brain vs Emotional Brain while designing a product

Whenever you design a product, there are two important things that one needs to remember to get the user experience right. How the user is going to perceive the product logically vs emotionally.

The reason I bring up these two are because how our brains have developed over the years. We have a logical part of the brain which has developed over the past 10000 years and then the emotional part of the brain which has been trained and developed over millions of years.

The Emotional part of the brain instantly detects and selects information as summaries that is potentially interesting for further analysis. Whereas the logical brain can only process at a slower rate and progressively but can give precise answers.

Read moreUnderstand the Logical Brain vs Emotional Brain while designing a product


Code Readability is a Feature

If you are developing a product and working with a team of engineers writing code, you would have definitely faced the horror of reading someone else’s code. Many times it is your own code written a few months back. My failed challenge When I started out as a junior developer in my first company, I …

Read moreCode Readability is a Feature

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How to give good feedback

Yesterday I talked about why criticism is important in the success of any company and how to accept feedback about your work. Today I am going to write about how to give good feedback. Giving good feedback is as important as accepting it. Present a solution instead of a complaint Even if you don’t follow …

Read moreHow to give good feedback

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How to Make yourself Unique at your Work

In any business organization, there are two types of sub-units or teams.

  • Profit Centers
  • Cost Centers

Profit Center

Profit Center is the team/department which gets the company money and thereby profits. They bring in the dough/bacon. One of the common example of a profit center is the sales department. Unless you have sales, you wouldn’t have customers and thereby no money.

Cost Center

Everything other than a profit center is a Cost center. Any team or department of a company to which various types of direct and indirect costs are charged are cost centers. It could be the Production or service departments in a factory, operations team, IT department, etc.

Read moreHow to Make yourself Unique at your Work

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I challenged myself to talk to strangers everyday and learnt a lot about myself

It is the first of November, which means end of the October Challenge. As mentioned last month, I decided to have a conversation with a stranger every day of October. When I mentioned it to some of my friends, I received varied reactions. Some said it was interesting, some didn’t understand why I was doing it …

Read moreI challenged myself to talk to strangers everyday and learnt a lot about myself