How to convert Features into Benefits

dai ke 32162 - How to convert Features into Benefits

When writing copy for a product’s homepage, one mistake I see everyone doing is they keep talking about all the features that their product has. I see a lot of websites that keep listing down the different features and how it is better than the competition. I can go to 10 websites and at least …

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Which is important? Fixing Bugs or Adding Features

ladybug beetle insect lucky charm e1581331559300 - Which is important? Fixing Bugs or Adding Features

Lets say you are building a Social Media marketing automation product, where you allow the users to schedule multiple posts to different social media platforms. For your first release, you plan to have only Twitter as the only platform. You release it and people love your product.There are a few bugs. Sometimes the posts aren’t saved to the DB and get lost. Other times the posts aren’t tweeted at the right time it was scheduled for. These are minor annoyances, but your early adopters don’t care about them.

Question: You have a week of your developer’s time after which he goes off for a long vacation, what would you do?

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