Understand the Logical Brain vs Emotional Brain while designing a product

logical brain and emotional brain

Whenever you design a product, there are two important things that one needs to remember to get the user experience right. How the user is going to perceive the product logically vs emotionally.

The reason I bring up these two are because how our brains have developed over the years. We have a logical part of the brain which has developed over the past 10000 years and then the emotional part of the brain which has been trained and developed over millions of years.

logical brain and emotional brain

The Emotional part of the brain instantly detects and selects information as summaries that is potentially interesting for further analysis. Whereas the logical brain can only process at a slower rate and progressively but can give precise answers.

Read moreUnderstand the Logical Brain vs Emotional Brain while designing a product

Hallway Usability Testing and why it is important for your Startup

When you design a product, be a website, SaaS Application or a mobile app, usability testing is one important iterative process that needs to be done before shipping the product. Many designers don’t do this and we users end up having to live with bad design cursing the designers.

But first, what is Usability Testing?

Read moreHallway Usability Testing and why it is important for your Startup

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I write about building products and starting up your own business.

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