Posts
All the articles I've posted.
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How to convert Features into Benefits
When writing copy for a product's homepage, one mistake I see everyone doing is they keep talking about all the features that their product has.
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3 ways your competitors will help you with your copy
In yesterday's article, I explained 6 different ideas to read your customer's mind and use the language/words that they use.
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How to speak your customer's language when writing copy
The landing page for your product is the single most important page on your entire website and it is important that you communicate well on that page to connect with your customers.
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Fair Billing Policy in SaaS Products
Gone are the days when people used to pay and get software installed on each computer.
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Startup Idea: Browser Extension for Gmail to show when a person might reply back
Many companies today uses Google Suite for their Email and everyone has gotten used to the Gmail interface.
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How I keep track of blog posts to write
I get ideas and topics to write in my blog during unusual time and places and I wanted to have an easy way to track them.
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Saving webpages to Pinboard from iPhone
I have been using Pinboard for nearly an year and it has been a great replacement for Delicious, except for one minor gripe: It doesn't have a good app for iPhone.
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Website Review: Buttalks.in
Today on my twitter feed, I came across a new startup Buttalks - an underwear subscription service for men, first of its kind in India.
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12 Everyday Challenges to do on each month of an year
I am a fan of James Altucher's writing and he is one big proponent of the practice of "writing 10 ideas everyday".
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Understand the Logical Brain vs Emotional Brain while designing a product
Whenever you design a product, there are two important things that one needs to remember to get the user experience right.
