Tag: marketing
All the articles with the tag "marketing".
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How to convert Features into Benefits
When writing copy for a product's homepage, one mistake I see everyone doing is they keep talking about all the features that their product has.
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3 ways your competitors will help you with your copy
In yesterday's article, I explained 6 different ideas to read your customer's mind and use the language/words that they use.
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How to speak your customer's language when writing copy
The landing page for your product is the single most important page on your entire website and it is important that you communicate well on that page to connect with your customers.
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Social Media Marketing for Physical Products
Today I was in the mood for some ice cream and got a stick of one popular/expensive brand.
