Today I was in the mood for some ice cream and got a stick of one popular/expensive brand. After I finished it I found this on the stick.
When writing copy for a product’s homepage, one mistake I see everyone doing is they keep talking about all the features that their product has. I see a lot of websites that keep listing down the different features and how it is better than the competition. I can go to 10 websites and at least … Read more How to convert Features into Benefits