Whenever you design a product, there are two important things that one needs to remember to get the user experience right. How the user is going to perceive the product logically vs emotionally.
The reason I bring up these two are because how our brains have developed over the years. We have a logical part of the brain which has developed over the past 10000 years and then the emotional part of the brain which has been trained and developed over millions of years.
The Emotional part of the brain instantly detects and selects information as summaries that is potentially interesting for further analysis. Whereas the logical brain can only process at a slower rate and progressively but can give precise answers.