3 ways your competitors will help you with your copy

In yesterday’s article, I explained 6 different ideas to read your customer’s mind and use the language/words that they use. I missed one important source of your customers – your competitors. Where else can you find new customers, other than your competitors? Your competitor’s websites are an important place to understand about the product you …

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Website Review: Buttalks.in

buttalks logo

Today on my twitter feed, I came across a new startup Buttalks – an underwear subscription service for men, first of its kind in India. I found it interesting for someone to venture out into a field that is so different and challenging. Curious to see what they offer, I visited their website and found it to be quite simple and straightforward.

But the minute I tried to fill up the form and hit submit, I ran into a problem. I was confused over which button to click and where to go next. So I decided to do a full design and copy critique/review of the website and share it here.

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I write about building products and starting up your own business.

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